Turbulence is increasing and the current products to track and avoid it have significant limitations, due to imprecise location, subjectivity and time lag. To ensure passengers and cabin attendants are secured, commercial and business aviation pilots keep seatbelt signs on and will often change altitude looking for smooth air. This causes travellers to feel constrained and lose confidence in safety instructions, and can also lead to fuel inefficiencies. Pilots and dispatchers need accurate information pinpointing the location and intensity of turbulence, to best advise passengers and crew and optimize fuel burn.
In April 2022, IATA ran a series of webinars to educate users regarding their Turbulence Aware platform